Built on the floor.
Not in a boardroom.
Our story
For 15 years, I watched the same thing happen every day on the car lot: smart, hardworking people walked in and got taken advantage of because they didn't know the game.
They didn't know the invoice price. They didn't know which fees were junk. They didn't know that the "best I can do" was almost never the best they could do. And I couldn't tell every single one of them the truth — there just weren't enough hours in the day.
Then AI got good enough to hold a real conversation. And I realized: I could put 15 years of sales-floor knowledge into a bot that works for the buyer, not the dealer. One that tells you the invoice price, flags the junk fees, and writes you the exact lines to say. For free.
That's AutoFiGuy.
Our mission
Even the odds
Every buyer deserves to walk in knowing what the dealer knows. We level the playing field.
Keep money in your pocket
The average buyer overpays by thousands. We exist to stop that.
Fair deals for everyone
We're not anti-dealer. A fair deal makes both sides happy — and that's a better industry.